Turmoil at Tigerlily: Top bosses at fashion label launched by Jodhi Meares when she was married to James Packer sensationally QUIT ahead of its 20th anniversary
- Chief executive Chris Buchanan and chief financial officer Steven Hill have quit
- A partner at parent company Crescent Capital Partners also resigned recently
- Jodhi Meares founded the brand in 2000 while she was married to James Packer
- Meares then sold the company for $5.8million to swimwear label Billabong
- Billabong went on to sell Tigerlily for $60million to Crescent Capital Partners
Iconic Australian swimwear label Tigerlily will be ringing in its 20th anniversary without two of its top bosses at the helm.
Chief executive Chris Buchanan and chief financial officer Steven Hill have sensationally quit the company founded in 2000 by Jodhi Meares.
A partner at Tigerlily's parent company Crescent Capital Partners also resigned as a director in December, according to documents filed with the corporate regulator.
Chief executive Chris Buchanan and chief financial officer Steven Hill have sensationally quit the company
Swimwear model Jodhi Meares founded the brand in 2000 while she was married to billionaire tycoon James Packer
News of the top bosses stepping down comes two months after Tigerlily wiped its social media channels clean to prepare for a brand shake-up.
Mr Buchanan, who has been with the brand for two years, said the company had been undergoing a 'brand audit'.
'Over the last 20 years, we realised girls don't come to buy a piece of clothing, they come to buy a piece for their adventures. We help them to make memories,' he said told The Australian at the time.
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At this stage it's not clear why Mr Hill and Mr Buchanan left the swimwear and bohemian fashion brand.
Swimwear model Jodhi Meares founded the brand in 2000 while she was married to billionaire tycoon James Packer.
Meares then sold the passion project for $5.8million to Queensland-based swimwear label Billabong.
Billabong went on to sell Tigerlily for 10 times the price - or an estimated $60million - to Crescent Capital Partners in 2017.
Meares sold Tigerlily for $5.8million to Queensland-based label Billabong, who went on to sell the company for an estimated $60million to Crescent Capital Partners in 2017. Pictured: Jesinta Franklin walks the Tigerlily runway
