Rajkot: The road to any big fat wedding starts with the invite,
or kankotri, which forms the integral step to the days-long extravaganza. But like in all other components related to it, competition has not spared the humble invite too — it’s getting fatter and costlier by the day.
But not be done creatively, this Amreli groom literally thought out of the envelope. And kudos to Sanket Savalia’s efforts, his wedding card will be treasured by all the invitees. For, it helps people not only remember his wedding date but also about various government schemes and how these can be availed. This multi-utility invite soon turned a hit on social networking sites.
Savaliya has created two kinds of invites — a hard copy and a digital version. While the hard copy contains a summary of government schemes, the digital invite details these schemes.
The 26 year old is a native of Gadhkada village in Savarkundla taluka will exchange vows on February 9.
While Savalia is a research associate with IIM-Ahmedabad’s educational innovation bank project, his fiancée Ankita, who too graduated in management from an institute in Ahmedabad, hails from a village near Amreli district.
Talking to TOI, Savalia said, “My parents are illiterate which led them to face many challenges in life. There are many government schemes which can be helpful to the poor and uneducated people, but owing to lack of education they remain ignorant of these. I only tried to provide such details to these needy people and would consider it a blessing if even 10% people benefit from the card.”
The bride is also part of the eureka invite! She said she wanted to spread the importance of girls’ education. “I have seen that in the villages parents don’t send their daughters to study in towns after completion of primary education. I have tried to highlight the importance of girl’s education in the society in the wedding invitation,” Ankita added.
Savaliya’s father Jivanbhai, who was a diamond worker in Surat once, too tried in his way to spread information about such beneficial schemes among the villagers.