Kamal Haasan collaborates with Banijay Asia and Turmeric Media to create regional content

Banijay Asia has collaborated with Turmeric Media and actor, politician Kamal Haasan, to create scripted and non-scripted cross-genre

latform content. Combining the massive fan base of Kamal Haasan and Deepak Dhar’s expertise in content creation and production, the two parties will join forces to gain  foothold in the South. They will  create long and short-form content across OTT and television.

“We wanted to partner with someone who knew the crux of the content creation and production business. Hence we were in a conversation with Deepak for a while now. With his extensive knowledge in the field, we could see the potential of venturing into a new space of creating regional content in India with Banijay Asia. His understanding of the craft and network have been invaluable in making it a reality. We are excited to collaborate with them to create revolutionary content across all screens and languages,” said Kamal Haasan in a statement.

Commenting on the partnership, Deepak Dhar, CEO and Founder, Banijay Asia added, “In less than two years, we have created content across genres which has been widely accepted by the viewers. With this partnership, we are confident we will be able to create material which will suffice demands and be appreciated by vast audiences. Along with the mainstream market, we would also like to target the regional base, creating ground-breaking titles for the masses. We at Banijay Asia are proud to have partnered with a personality like Kamal Haasan, who has been a part of our industry for close to 60 years.”