\'Misleading\': Advertising watchdog bans Andrex wet wipe advert

'Misleading': Advertising watchdog bans Andrex wet wipe advert

Credit: Adam Radosavljevic
Credit: Adam Radosavljevic

Advertising Standards Authority judges Andrex's claim its wipes are flushable - despite not winning accreditation under Water UK's standard - are 'misleading'

Kimberly-Clark, owner of the Andrex brand, has been reprimanded by the UK's Advertising Standards Authority (ASA) for claiming its wipes were "flushable" despite not securing Water UK's 'Fine to Flush'...