India Swiggy has a fun take on Sitharaman’s millennial remark as it sees...

Swiggy has a fun take on Sitharaman’s millennial remark as it sees a marketing opportunity

Food delivery app Swiggy turns Finance Minister Nirmala Sitharaman's remark linking millennials to auto sector slowdown into customer service message.

Kairvy Grewal Updated: 16 September, 2019 12:46 pm IST

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New Delhi: The conversation around millennials seems to be refusing to die down, with Finance Minister Nirmala Sitharaman’s remark last week triggering a social media meme fest. Whether or not India’s young are spending enough to boost the economy, Swiggy found a marketing opportunity in Sitharaman’s comment.

After Sitharaman linked the millennial mindset and use of Uber and Ola cab services to the auto sector slowdown, social media erupted with a series of memes, hashtags and witty quips.

From #SayItLikeNirmalaTai to #BoycottMillenials, twitterati was relentless in its sarcasm.

So the decline in bus & truck sales is also because millennials have stopped buying them as much as they used to. Isn't that right FM Smt. @nsitharaman? https://t.co/Ri0Zp89DfW

— Congress (@INCIndia) September 10, 2019

Breaking News :- Uber & Ola launch a discount coupon code named *Millennialsruineconomy*

— Kunal Kamra (@kunalkamra88) September 11, 2019

Car sales are down because city folks now use Ola Uber.

Truck sales are down because truck drivers are leaving jobs to become Ola Uber drivers.

Tractor sales are down because farmers are moving to the cities to enjoy the increased nos. of Ola Ubers driven by truck drivers.

— Aisi Taisi Democracy (@AisiTaisiDemo) September 10, 2019

BHEL is at its lowest in 15 years because millennials prefer "Paani puri". #BoycottMillennials #SayItLikeNirmalaTai

— ERVJ 🇮🇳 (@iam_vjoshi) September 10, 2019

If aggregators like @Uber & @Olacabs are responsible for the auto slowdown, why aren’t @ScootsyIt & @swiggy_in boosting two-wheeler sales? 🤔

— Milind Deora मिलिंद देवरा (@milinddeora) September 10, 2019

Pic 1️⃣: Fakeer
Pic 2️⃣: Economist
Pic 3️⃣: Journalist
Pic 4️⃣: Anti-national#SayItLikeNirmalaTai pic.twitter.com/MmIV19hf9v

— Srivatsa (@srivatsayb) September 10, 2019

Swiggy’s customer service messaged only added to the barrage.

Oh boy, @swiggy_in that's a deep burn on madam @nsitharaman. pic.twitter.com/Or7ugDFxRQ

— Nishant Gambhir (@madnish30) September 15, 2019

Swiggy's firing more shots today than my entire desi family pic.twitter.com/MTbNw5j4lw

— T-Rawr 🦖🏳️‍🌈 (@sharkhootery) September 15, 2019

Swiggy having some fun at the expense of Nirmala ma'am 😂 pic.twitter.com/SBeZFqlsOK

— What's Left of India (@DearthOfSid) September 15, 2019

While experts are yet to agree on whether Sitharaman’s statement was on point, the millennial jury is out — they’re making it a running joke.

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