India dairy giant Amul was on Monday roped in by Cricket South Africa (CSA) as its new partner for the ongoing three-match T20I series against Virat Kohli’s men.

Amul, ranked 73rd globally, will feature on the back of the T20 shirt of the South African team during the remaining two games.

“Amul is very proud to be associated as the Asian partner to the Standard Bank Proteas for the forthcoming T20 matches,” Dr. R.S. Sodhi, Managing Director, Amul, said.

“CSA is excited about our new partnership with Amul,” said CSA Chief Executive Thabang Moroe. “The CSA-Amul partnership, which is facilitated by our international marketing partner, ITW, is going to be a powerful one.”