In the run up to the annual festive sale of the year, Flipkart India - the wholesale arm of the Walmart-owned ecommerce marketplace has received Rs 1,616 crore from its Singapore-based parent entity, regulatory filings show. This is the second fund infusion after January, when Flipkart infused Rs 1,431 crore into the wholesale unit.

Flipkart India purchases goods in bulk from manufacturers and sells them to preferred sellers. The company plans to record sales worth $3 billion during the festive season sale time, ET reported.

Last month, ET reported that Flipkart is focusing on core categories- smartphones, electronics and top its top selling brands across other segments. The Big Billion Days sale, which is Flipkart’s annual shopping festival, is set to go live from September 29 - October 4.

According to filings made with The Ministry of Corporate Affairs, Flipkart India has allotted 4,64,403 equity shares to its holding entity for a price of Rs 34,800 per share.

In an email sent to select brands, Flipkart said it planned to launch special products during the flagship Big Billion Days sales, with some even packaged as Flipkart exclusives, create buzz and intrigue with pre-orders, contests, cross-sell across different categories, and do a few select trial generation deals priced at Rs 49/ Rs 99. The company has also offered brands to tap 50-70% off and ‘buy one, get one free.’ For some of these exclusive launches and BBD branded products, Flipkart's wholesale unit is outright buying inventory from brands, two brands that ET spoke to say.

However, online marketplaces are expected to register sales growth of about 25-27% during the crucial festive season, lower than last year, owing to sluggish consumer sentiments, and a slowing economy, analysts and logistics companies say.