Fast-Casual Pizza Chain Takes on Domino’s & Others with Fresh Dough,

Real Ingredients & Inventive Toppings

LOS ANGELES, Sept. 09, 2019 (GLOBE NEWSWIRE) -- Isn’t it time we all upgraded from processed, conveyor-belt delivery pizza? Blaze Fast-Fire’d Pizza, the recognized world leader in fast artisanal pizza, today announced the systemwide launch of its new large sharable pizzas as part of a major initiative to grow its digital delivery and carryout business and capture a larger share of the $40 billion pizza category.

Blaze’s new 14-inch pizzas feature scratch-made dough and 100% real ingredients, similar to the current individual 11-inch pizzas, but their larger size makes them perfect for sharing. Guests can choose a customizable, build-your-own pizza, or any of the chef-inspired Signature Pizzas including the Meat Eater, Green Stripe, Veg Out, BBQ Chicken and Red Vine. These new shareable pizzas are available exclusively online from participating Blaze Pizza restaurants throughout the U.S. and Canada and can be ordered on the Blaze Pizza app, blazepizza.com and on delivery platforms including DoorDash and Postmates.

“Consumers continue to seek out better, fresher and more innovative options across most every food category,” said Daniela Simpson, General Manager of the Digital Growth Division at Blaze. “But legacy delivery pizza has remained stuck. Today, we are here to disrupt the category and give consumers what they deserve – a better pizza. Our new shareable pizzas, delivered to your doorstep, are handcrafted with dough made from scratch daily, real ingredients and inventive toppings. They are a great value and insanely craveable. No need to compromise any longer.”

Recently ranked as “America’s favorite pizza chain,” the brand is going all in to compete across the board with the legacy pizza delivery brands. The holistic launch includes specific initiatives designed to slice into Domino's delivery and carryout business, including:

With systemwide sales expected to exceed $400 million in 2019, the move to expand beyond dine-in will allow the company to compete in all three segments of the $40 billion pizza category: dine-in, delivery and carryout.  Sales via digital channels such as website, app & third-party delivery are expected to more than double in the next two years. 

About Blaze Pizza

Founded in 2012 by Elise and Rick Wetzel (co-founder of Wetzel’s Pretzels), Blaze Pizza is a modern day “pizza joint” serving up artisanal pizzas that are both fast and affordable.  At any of Blaze Pizza's 341 restaurants which stretch across 42 states and 6 countries, guests can customize one of the many "chef-inspired" Signature Pizzas or build their own, choosing from a wide selection of real ingredients that are free of artificial colors, flavors, preservatives and sweeteners. Pizza fans with specific dietary needs can enjoy gluten-free and keto crusts, vegan cheese and plant-based spicy chorizo. Blaze pizzas can be ordered in restaurant or online for carryout or delivery.

Blaze Pizza was recently named pizza ‘brand of the year’ by the Harris Poll and ‘America’s favorite pizza chain’ by Market Force Information in 2019. Previously ranked #1 ‘brand of the year’ in the Fast Casual Top 100, the fast-growing chain is backed by the private equity firm Brentwood Associates and founding investors including LeBron James, Maria Shriver, movie producer John Davis and Boston Red Sox co-owner Tom Werner. For more information, please visit blazepizza.com and instagram.com/blazepizza. 

Media Contact:
Josh Levitt
Blaze Pizza, LLC
(949) 981-0757, josh.levitt@blazepizza.com

Blaze Pizza®, fast-fire'd®, the horizontal logo design and related trademarks are the property of Blaze Pizza LLC.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8a5438e4-4bb9-4a4c-9246-17f06ffee524