Published on : Thursday, September 5, 2019
Here is the reason why Visit Benidorm Foundation has requested six young influencers rom Poland, Germany, the United Kingdom, the Netherlands and Finland last week. Their responsibility was to discover and experience first-hand the tourism offer modified as per the needs of this age group. The Blogtrip requested all lifestyle bloggers who can have 450 thousand followers on social media. They were given the opportunity to practice parasailing, joined a helicopter ride, a jeep tour and visit to some vineyards, to name but a few steps on their agenda.
As per the local authorities in Benidorm, they aimed on new profile of travellers, like those between the age group of 25 and 35 years, interested in fun and new experiences with uninterrupted social networks interactions. As a result of the trip, the number of followers that will be “influenced” (through personal accounts, such as articles, pictures and videos from the bloggers’ experiences) will be sufficient to generate a significant number of potential future tourists from these countries.