Published on : Friday, September 6, 2019
Democratic Gov. Toney Evers’ 2019-21 state budgets would have given the Department of Tourism a further $5 million for marketing. Republicans who control the finance committee walked that back to $1.5 million but held off on releasing the money since the department didn’t have a spending plan.
The department said that it wants to expand marketing efforts to three new markets from a list of 31 cities that includes Detroit, Phoenix and Denver.
The committee granted a motion releasing the money on a 12-4 vote on Wednesday. The motion requires tourism officials to report to the committee by Sept. 1, 2020, on the size of the audience reached, department website clicks and cities targeted.
Tags: Wisconsin Legislature