Swiggy said it has launched its concierge service called Go which facilitates instant pick up and drop helping consumers send packages anywhere in the city.

Swiggy will directly compete with the likes of the Google-backed concierge startup, Dunzo, which has been running across Bengaluru, Gurgaon and Chennai for the past few years.

“After enabling this with food delivery for five years and stores across the city with Swiggy Stores, Go will open the Swiggy delivery to all consumers in the city,” said Sriharsha Majety, CEO and cofounder, Swiggy.

Swiggy also announced the phased roll-out of its on-demand delivery service Swiggy Stores for consumers to order from every store in Bengaluru and Hyderabad.

Six months ago, Swiggy had launched the hyperlocal on-demand service, Stores, in Gurugram. In Bengaluru the company said it will deliver from any store, including the likes of Godrej Nature's Basket, Nilgiri's, Organic World, Heads Up For Tails and Nandu’s Chicken.

In Hyderabad which will launch in two weeks, Swiggy has tied up with close to 200 merchant-partners like Ratnadeep, Ghanshyam, Sneha Chicken, Yellow and Greens and 24 Organic Mantra in addition to delivering from any store a customer chooses in the city.