The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.
CREATIVE AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | DDB Mudra | McDonald's, Project X Project, Tonic Water Project | 102.9 | 102.9 | 35 | |
| 2 | 2 | MullenLowe Lintas Group | ZEE5 Partners, USV, Tata Motors' Altroz, HONOR, Ruosh, Medlife.com | 39.5 | 39.5 | 12 | |
| 3 | 3 | Wunderman Thompson | ZEE5, One Plus, Tata Metallics Project | 38.6 | 38.6 | 46 | |
| 4 | 4 | Ogilvy | Uber India Project, Star Group - Hotstar VIP, Home Credit, ITC Intense Sticks Project | 27.7 | 27.7 | 21 | |
| 5 | 5 | Leo Burnett | Cartier Project, Lots Wholesale Solutions Project, Del Monte Project | 27.4 | Coke - Thums Up | 25.3 | 31 |
| 6 | 6 | Dentsu | Britannia Timepass | 16.7 | 16.7 | 7 | |
| 7 | 7 | McCann Worldgroup | Star Cement Project, M4Marry Project, NIIT Project | 16.5 | 16.5 | 21 | |
| 8 | 8 | Publicis + Publicis Ambience | Ebro India, Nestle NesTea, Truebil.com Project, ICICI Retail Banking Project | 14.2 | 14.2 | 16 | |
| 9 | 9 | VML Y&R | Big Bazaar, SUD Life, Saffola Oils | 12.9 | 12.9 | 7 | |
| 10 | 10 | Isobar | Financial services brand | 10.7 | 10.7 | 8 | |
| 11 | 11 | L&K Saatchi & Saatchi | Prayagh Nutri, Casio, VFS Global, Studds Project | 7.9 | 7.9 | 10 | |
| 12 | 12 | Havas Worldwide | Citroën | 5.4 | 5.4 | 2 | |
| 13 | 23 | WATConsult | Schneider Electric, Tata Group's Croma digital | 5.4 | 5.4 | 2 | |
| 14 | 13 | BBH | Audi | 6.7 | Playstation | 4.7 | 1 |
| 15 | 14 | Indigo | Reliance Fresh, Valvoline, Amazon, You Tube, ANI Technologies | 4.2 | 4.2 | 12 | |
| 16= | 15= | Gozoop | IPL Franchise Kolkata Knight Riders (KKR), amanté digital | 4 | 4 | 2 | |
| 16= | 15= | Publicis Capital | ZEE5 Partners | 4 | 4 | 2 | |
| 18 | 17 | Digitas | WeWork Project, Kohler Project, Jetwing Project, Nestle Health Sciences, Puma | 3.7 | 3.7 | 10 | |
| 19= | 18= | BBDO | Bumble | 3.4 | 3.4 | 1 | |
| 19= | 18= | Famous Innovations | Monster | 3.4 | 3.4 | 1 | |
| 390.4 | 276 |
MEDIA AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | Mindshare | CODISSIA, Ministry of Tourism, Toppr Technologies, Iffco-Tokio Health Insurance | 100.6 | 100.6 | 48 | |
| 2 | 6 | dentsu X | Oplus Mobitech, Honda Cars India, Subway System(Social), Oppo Mobiles | 66.7 | 66.7 | 15 | |
| 3 | 9 | Mediacom | ShareChat, Merck, GOQii | 30.6 | Mobile Premier League | 29.7 | 10 |
| 4 | 2 | Lodestar UM | Mattel,Saregama, Zomato, ABT Associates, HPCL | 26.8 | Zivame | 25.8 | 6 |
| 5 | 4 | Wavemaker | Odisha Tourism, Saint-Gobain, Muthoot Fin Corp, Mfine, Cure.Fit, ITC | 17.9 | 17.3 | 11 | |
| 6 | 3 | Zenith | Honor Project, Hero Electronix, Walmart Best Price Project | 17.2 | Iffco-Tokio Health Insurance | 14.5 | 4 |
| 7 | 5 | Madison Media | Marico, Marico Media | 13.7 | 13.7 | 1 | |
| 8 | 8 | Havas Media | Tinder, British Council, Toto, Bajaj Alliance General Insurance | 12.4 | 12.4 | 11 | |
| 9 | 7 | Starcom | Medlife, Mobile Premier League, RealMe Mobiles, Adda 52, Zivame | 10.7 | National Geographic | 10 | 6 |
| 10 | 11 | PHD | Singapore Airlines | 1.2 | 1.2 | 1 | |
| 11 | 13 | OMD MudraMax | Cardekho, Clearscore, 91SpringBoard | 4.1 | Lovely Professional University | -0.8 | 4 |
| 12 | 10 | Lintas Media Group | RSH Global, Bal Raksha Bharat (Save The Children) | 2.5 | -2.2 | 2 | |
| 13 | 12 | Carat | Manufacturing Company | 5.5 | Mosons Extractions | -5.5 | 3 |
| 14 | 14 | Motivator | Honor | -11.5 | 0 | ||
| 271.8 | 121 |