Do you want froth with that? Hungry Jack's takes the fight to McDonald's with new cafe and vegan offerings
- Hungry Jack's is opening its own version of McCafe to compete with McDonald's
- It will launch a pilot of Jack's Cafe at five ACT stores selling 'barista-style coffee'
- The fast food giant is also launching a plant-based protein burger later this year
Hungry Jack's will target the growing coffee and vegetarian markets as part of its fight for market share against industry leader McDonald's.
The fast-food giant will launch Jack's Cafe, similar to McCafe, at its five stores in the ACT in coming months as a trial.
These stores will offer 'barista-style coffee and specialty beverages'.
Hungry Jack's has decided to take on rival McDonald's with a bold strategy, which includes opening of cafes and launching a plant-based protein burger later this year.
Chief Executive Officer Chris Green admitted that Hungry Jack has been late to enter the growing coffee market.
'People want coffee on the go. The McCafe offer, it's internal and it's external. Ours is definitely going to be more drive-through focused. Absolutely, we're a little bit late, but we've got an amazing product and the right equipment,' Mr Green said.
'Our big advantage is we have 400 drive-throughs,' he told news.com.au.
McDonald's started it first McCafe in 1993 and it's now the biggest coffee chain in Australia.
Overall, McDonald's has about 25.1 per cent of Australia's $21billion fast-food market, compared to nine per cent for Hungry Jack's.
The fast food giant will launch a pilot of Jack's Cafe, similar to McCafe, at its five ACT stores.
Hungry Jack's also plans to target vegans and vegetarians, who make up about 12 per cent of Australia's population, by launching a plant-based protein burger later this year.
'We've got an amazing product, researched really well with customers, so we're looking forward to a really big launch with that,' Mr Green said.
Burger King, the global parent of Hungry Jack's, has already rolled out a plant-based protein burger across its 7000 stores in the US.
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Mr Green believes an exclusive deal with food delivery platform Menulog for its 250 stores will boost sales.
The company plans to add another 50 stores to the Menulog platform by Christmas.
Hungry Jack's is also targeting vegans and vegetarians, who make up about 12 per cent of Australia's population, by launching a plant-based protein burger later this year
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