Asda trials pop up second-hand clothes store

Shoppers at ASDA will soon be able to pick up a second-hand jumper alongside their groceries, thanks to a new charity clothing shop pilot announced today by the supermarket. 

ASDA announced it is testing an in-store second hand clothing shop to encourage customers to reuse, repurpose or recycle unwanted clothes.

The "Re-loved" pop-up shop will run for four weeks from today, in the retailer's Milton Keynes store. It will feature donated second-hand clothes from a number of different brands, with proceeeds from the shop going to Asda's Tickled Pink campaign, which supports Breast Cancer Care and Breast Cancer Now.

Around £140m worth of clothing ends up in landfill in the UK each year, according to waste charity WRAP. Melanie Wilson, senior director for sustainable sourcing at George, said the aim is "encourage people to think again about throwing away that top or those jeans they no longer love". 

George, Asda's fashion brand, is the UK's second largest fashion retailer by volume in the UK. Under a strategy announced earlier this year, it has committed to make all its products with recycled or sustainable polyester, cotton, viscose by 2025. It also has clothing recycling points for customers at almost 500 stores.