Sitharaman\'s relief package likely to boost festive cheer for durable firms

Sitharaman's relief package likely to boost festive cheer for durable firms

Together, the festive period, which stretches from September to December, when Christmas and New Year arrive, gives durable companies around 30 per cent of their annual sales

Viveat Susan Pinto  |  Mumbai 

Top executives of durable firms have expressed hope that the measures announced on Friday to revive economic growth would help boost sentiment in the run-up to the period from Dussehra to Diwali, which is about two months away.

The move to inject liquidity into the system, coupled with rate cuts announced by the central bank, will help consumer finance in the festive season, they said. “The immediate release of Rs 70,000 crore to public sector banks (PSBs), in addition to repo rate cuts introduced earlier, will increase liquidity in the market enabling greater lending,” ...

Note: Subscription will be auto renewed, you may cancel any time in the future without any questions asked.

Total Amount
Rs. 149.00
Requires personal information

What you get?

ON BUSINESS STANDARD DIGITAL

  • Unlimited access to all the content on any device through browser or app.
  • Exclusive content, features, opinions and comment – hand-picked by our editors, just for you.
  • Pick 5 of your favourite companies. Get a daily email with all the news updates on them.
  • Track the industry of your choice with a daily newsletter specific to that industry.
  • Stay on top of your investments. Track stock prices in your portfolio.
  • 18 years of archival data.
  • Requires you to share personal information like date of birth, income, location amongst other fields. This information alongwith your contact information will be shared with the partners associated with this program, who contribute towards subsidizing the offer. By subscribing to this product you acknowledge and accept that our Partners may choose to contact you with offers of their products and services.
  • This is an optional offer - Not comfortable with sharing personal data - please opt for the full price offer which requires you to share minimal information
Read our full coverage on Nirmala Sitharaman
First Published: Mon, August 26 2019. 00:59 IST