Challenge the status quo but don't throw a brand into a trend just for the sake of joining it, Lakhani tells Shubhomoy Sikdar Since many social media trends take birth, shape and die the same day, how do you blend a client’s brand with a trend seamlessly? That comes with the ability to working with a lot of data. We have to continuously challenge the status quo.
We use our tools where we bring data from multiple sets — business, brand and media — and put them all together to see what is working and what is not. And in doing so, we ensure that we don’t ...
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