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JK Tyre Opens 500th Brand Shop in India

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JK Tyre & Industries has announced the inauguration of its 500th Brand Shop – JK Tyre Steel Wheels Centre in Muzaffarpur, Bihar. JK Tyre’s Brand Shops are purpose-built as a one-stop destination for the company’s all-round tyre portfolio and service solutions. After setting up its Brand Shop in most commercial hubs, the company is now expanding its presence across Tier 2 cities and towns in India.

JK Tyre also recently announced the arrival of their Smart Tyre technology – TREEL Sensor in the country. These connected mobility sensors are available across the network of JK Tyre’s 500 brand shops in India.

Commenting on the occasion, Vikram Malhotra, Marketing Director, JK Tyre & Industries Ltd said, “We are delighted to celebrate the milestone opening of our 500th brand shop, JK Tyre Centre in Muzaffarpur. As pioneers of radial technology in the country, this adds yet another feather to our cap and is a testimony to our commitment to providing top-of-the-line customer experience with a widespread presence across India. It is our vision to build the most robust retail network to optimize our availability in every location where demand exists. In less than two years, we have added over 400 brand shops, a reflection of our leadership in the after-sales market. We are confident that our expansive retail network will bring our brand closer to our customers and add cheer to their lives through new products offerings and innovative solutions.”

In 2016, JK Tyre became the first Indian tyre manufacturer to sell 10 million truck and bus radial tyres in India. With the inauguration of this Steel Wheels Centre, the company now has 372 Steel Wheels and 128 Xpress Wheels Centers in India.