The evolution of Jesinta Campbell: How the former beauty queen has transformed her look from bikini-clad babe to conservative fashionista as she says she wants to retire in the hope of devoting her time to charity
She wore high-heeled Ugg boots when she competed in Miss Universe Australia back in 2010, and stripped down to a red hot bikini while taking part in a charity car wash a year after.
But nine years on, Jesinta Franklin (née Campbell) has totally transformed her look.
And it couldn't be more apparent this week, when the 27-year-old showed off a more demure, conservative look as she attended a Marie Claire and InStyle luncheon in Sydney.
The evolution of Jesinta Campbell: How the former beauty queen has transformed her look from bikini-clad babe to conservative fashionista as she prepares retire in the hope of devoting her time to charity. Pictured left, this week and right in 2010
Jesinta posed for photos, completely covered up in a chic brown trench coat dress, with black tie detail cinching in at her waist.
Share this article
The Mercedes-Benz ambassador teamed the look with black pointy-toe heels and kept her jewels simplistic.
Jesinta also rocked her sleek effortless pixie cut, a dramatic change from her long blonde beachy waves back in 2010.
Remember this? Jesinta stripped down to a red hot bikini at a charity car wash back in 2011 while appearing on Celebrity Apprentice
Where it all began: Jesinta became a household name after competing at the Miss Universe competition in 2010, where she placed second runner up
The blonde beauty became a household name after competing at the Miss Universe competition in 2010, where she placed second runner up.
She hit headlines for the quirky 'national outfit' she wore at the pageant, which consisted of high-heeled Ugg boots and a skimpy top patterned with Indigenous artwork.
She then appeared on The Celebrity Apprentice the following year, where she memorably stripped down to work at a car wash on the program.
Deals: Jesinta went on to land a deal with retail giant David Jones from 2015 to 2017. Pictured on the left on the David Jones runway in 2016, and on the right at an event in 2014
Already showing she wasn't afraid of hard work, the star was seen clad in a red bikini and sensible white gumboots as she scrubbed and hosed dirty vehicles.
With her career flying high, Jesinta enjoyed similar spoils with her personal life, confirming her relationship with now-husband, AFL star Lance 'Buddy' Franklin, 32, in 2013.
The following year, the couple dazzled on the red carpet together at the 2014 Brownlow Medal.
Fulfilling her new role as a glamorous WAG, the beauty wore a floor-length gown.
Figure-flaunting designs: In the early naughties, Jesinta was known to sport revealing, eye-catching frocks. Pictured in 2016 on the left and 2012 on the right
Love life: Jesinta confirmed her relationship with now-husband, AFL star Lance 'Buddy' Franklin, 32, in 2013. The couple are pictured in 2016 at the Brownlow Medal Ceremony
Department store David Jones quickly took note, signing the stunner on as an ambassador.
In 2015, Jesinta made her runway debut for the retail giant, storming the catwalk in a skimpy bikini and strappy silver heels.
It was the beginning of a two-year relationship between the Jesinta and DJs, which ended in late 2017.
Following her departure from the retail giant, Jesinta landed prestigious endorsement deals with Harrolds, Moët, Tiffany & Co and Dior.
Swimwear stunner: Jesinta previously stormed the runway in bikinis that showed off her enviably toned figure
Online: While she would often take to Instagram to show off her bikini body, she is now in favour of more high-end fashion shots
She has also worked with American accessories brand, Coach, and travelled to the US in 2017 to sit front row at their show during New York Fashion Week.
With the new endorsement deals, Jesinta has noticeably shunned away from posting bikini-clad photos to Instagram.
Jesinta told InStyle Australia this month that while she's aware many people 'seek validation' from social media, she won't share raunchy photos for likes or followers.
'It's just not me,' she told the fashion publication. 'People seek a lot of validation from [Instagram],' she said.
'I'm never going to be the girl who posts her t**s and a**e on Instagram. As much as I'd love to have 10.5 million followers, it's just not me.'
New look: The blonde beauty chopped off her long beachy locks in November 2017, showing off a more effortless do. Pictured in 2018
And reflecting on her sense of style over the years, Jesinta told PopSugar Australia in 2017 that she favours comfort more than anything.
'I think being comfortable is really important. You know when you put something on, and you're like, 'This doesn't feel right?' It's usually because it isn't,' she said.
'So feeling comfortable in what you're wearing. And you know what? Even if someone else doesn't think you look good, at least you feel good and for me, that's what fashion is meant to do.'
While her international profile appears to be growing, the star says she's happy staying in Australia for the time being.
Prestigious: Following her departure from David Jones, Jesinta landed endorsement deals with Harrolds, Moët, Tiffany & Co and Dior. Pictured at a Tiffany & Co event in 2019
Thinking about retirement: Since tying the knot with Buddy in 2016, Jesinta has slowed down her work schedule and is hoping to retire at the age of 40
In fact, since tying the knot with Buddy in 2016, Jesinta has slowed down her work schedule and is already thinking about retirement.
She told The Daily Telegraph in June last year that she hopes to stop working at the age of 40.
'My ultimate goal in life is to be able to volunteer 100 per cent of my time for the causes that are close to my heart,' she stated.
In order to fund her early retirement, Jesinta plans on investing in property.
The savvy stunner bought her first property at the age of 21, and currently resides in a $2.3 million home in Sydney's ritzy Rose Bay.
Plans: 'My ultimate goal in life is to be able to volunteer 100 per cent of my time for the causes that are close to my heart,' Jesinta told The Daily Telegraph in June 2018. Pictured this month
Comments 0
Share what you think
No comments have so far been submitted. Why not be the first to send us your thoughts, or debate this issue live on our message boards.
