Revealed: The boho bag EVERYONE will be wearing this summer - and it's selling out fast
- Jacquemus is the French fashion label on every woman's lips this summer season
- The name is a tribute to Simon Porte Jacquemus' mother and launched in 2009
- He has created the Le Baci bag as a statement piece for any holiday location
- It comes in multiple sizes and colours - including orange and beige - for $732.20
Bags like Hermes' Birkin have become synonymous with style and wealth but there is a new purse looking to make waves by the beach this summer - and it's selling out fast.
French designer label Jacquemus, worn by the likes of Kylie Jenner and blogger Leonie Hanne in recent weeks, has every woman coveting their Le Baci bag.
Plenty of social media influencers, models and actress' alike have been seen touting the $732.20 beige and orange tote around town on their European holidays.
French designer label Jacquemus, worn by the likes of Kylie Jenner and blogger Leonie Hanne (pictured) in recent weeks, has every woman coveting their Le Baci bag
It comes in multiple sizes so you can transition from beach bag to nightclub chic with either the Le Grand Baci or Le Petit Baci and it perfectly suits the organic and natural theme set by fashion designers of the moment.
Made from woven raffia - a palm tree native to Africa - it has fringe detailing, a leather handle and comes with a handy dust bag to keep it safe in your drawers.
German model Caroline Daur, journalist Katarina Petrovic and swimwear designer Hanalei Reponty have all been seen with the handbag, with plenty more hoping it will be restocked.
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Journalist Katarina Petrovic can be seen in Italy clutching on to her Le Grande Baci
Plenty of bloggers and social media influencers have been seen wearing the Le Petit Baci bag
At present it is available online at Monnier Freres but only in the terracotta colour.
'A summer's best friend... what an ode to my French roots,' Hanalei wrote on her Instagram page.
The bag was part of the label's 2019 La Riviera resort range and will no doubt become a staple Down Under as we enter the warmer months.
At present it is available online at Monnier Freres but only in the terracotta colour
Created by Simon Porte Jacquemus in 2009, Jacquemus clothing features very simple designs with a raw edge - like the fringed detail on the bag
Created by Simon Porte Jacquemus in 2009, Jacquemus clothing features very simple designs with a raw edge - like the fringed detail on the bag.
The name is a tribute to Simon's mother's maiden name and was made available in stores in 2010.
One of his other famed designs is that of the wide-brim straw hats, which was worn last year by Bella Hadid, Rihanna and Emily Ratajkowski.
It caused some controversy because it looked identical to Mexican brand Olmos & Flores sun hat, which can be purchased for half the price.
But Simon merely labelled the whisperings as 'fake news' on Instagram.
