JK Tyre Launches India’s First-ever Smart Tyre Technology
JK Tyre & Industries has announced the launch of TREEL Sensors, a technology-based tool designed to smartly monitor and maintain tyres equipped to certain automobile. The launch of TREEL Sensors is an outcome of JK Tyre’s recent financial acquisition in TREEL Mobility Solutions Pvt Ltd, a start-up venture. The company has introduced Tyre Pressure Monitoring Systems (TPMS) which work in tandem with TREEL Sensors. This system helps to monitor the tyre’s vital statistics, which include pressure and temperature. The information collected by this smart monitoring system is relayed on a real-time basis to the vehicle owner’s smartphone via Bluetooth to a mobile application.
Speaking on the launch, Dr. Raghupati Singhania, Chairman & Managing Director, JK Tyre & Industries said, “Being the pioneers of Radials in India, we have done it yet again by introducing ‘Smart Tyre’ as an extension to our initiative of providing mobility solutions to both Commercial and Passenger vehicle owners. The introduction of TREEL Sensors is the first such high-tech move towards creating a Smart Tyre in Indian markets. It provides an enhanced value proposition to vehicle owners, particularly fleets, by reducing their operational costs. Underscoring our commitment to ‘Make in India’, TREEL Sensors are designed, developed and manufactured in our Pune facility and are already in use by fleet owners as part of a countrywide pilot.”
JK Tyre claims that with the help of TPMS, TREEL Sensors deliver a higher fuel efficiency, enhanced tyre life and minimizes operational expenses. TREEL Sensors are now commercially available for purchase at more than 700 dealerships across India. The homegrown company also plans to sell the technology solution online via an exclusive e-commerce sales channel to end customers