THIRUVANANTHAPURAM: In a swift recovery from one of the worst natural calamities, Kerala Tourism has regained the pre-floods tourist footfalls, registering a growth rate of 14.81% in the second quarter of the current year as against the figures of the corresponding period in 2018.
There was a total increase of 6,39,271 tourists (domestic and foreign) during April-June this year as compared to the figure during the corresponding period in the previous year. In the first quarter (January-March), the total number of tourist arrivals was 46,12,937 as compared to 43,18,406 during the same period in 2018.
In the second quarter, the number of domestic tourists increased to 47,73,739 as compared to 41,49,122 in the period last year, clocking 15.05% growth.
The particular period also bucked the negative trend in foreign tourist arrivals in the aftermath of last year’s calamitous floods, attracting 1,82,320 visitors from abroad — a growth rate of 8.74%. Foreign tourists’ arrival was 1,67,666 during April-June 2018.
Of the 14 districts, Ernakulam registered the highest increase in footfalls (1.71 lakh), followed by Idukki (1.35 lakh). Except Kollam and Thrissur, all the other districts showed growth in tourist arrivals.
In case of domestic tourists, the number went up by 6,24,617, and Ernakulam district attracted the highest number of domestic tourists and secured an increase of 1.57 lakh tourists. Idukki registered an increase of 1.31 lakh domestic tourists.
Tourism minister Kadakampally Surendran said the positive growth rate in tourist arrivals from both inside the country and outside was achieved by a string of measures that the state government undertook swiftly to repair the damage caused by the floods to tourism infrastructure. “We also launched an aggressive marketing strategy in both domestic and foreign markets to bolster our presence in the highly competitive tourism marketplace,” he added.
“The domestic tourist footfalls in Kerala was back to normal by the end of 2018 itself, but the international arrivals showed negative trends till the end of first quarter (January-March) of 2019,” tourism secretary Rani George said. The emphasis on adventure tourism and monsoon tourism has started yielding heartening results, added tourism director P Bala Kiran.
There was a total increase of 6,39,271 tourists (domestic and foreign) during April-June this year as compared to the figure during the corresponding period in the previous year. In the first quarter (January-March), the total number of tourist arrivals was 46,12,937 as compared to 43,18,406 during the same period in 2018.
In the second quarter, the number of domestic tourists increased to 47,73,739 as compared to 41,49,122 in the period last year, clocking 15.05% growth.
The particular period also bucked the negative trend in foreign tourist arrivals in the aftermath of last year’s calamitous floods, attracting 1,82,320 visitors from abroad — a growth rate of 8.74%. Foreign tourists’ arrival was 1,67,666 during April-June 2018.
Of the 14 districts, Ernakulam registered the highest increase in footfalls (1.71 lakh), followed by Idukki (1.35 lakh). Except Kollam and Thrissur, all the other districts showed growth in tourist arrivals.
In case of domestic tourists, the number went up by 6,24,617, and Ernakulam district attracted the highest number of domestic tourists and secured an increase of 1.57 lakh tourists. Idukki registered an increase of 1.31 lakh domestic tourists.
Tourism minister Kadakampally Surendran said the positive growth rate in tourist arrivals from both inside the country and outside was achieved by a string of measures that the state government undertook swiftly to repair the damage caused by the floods to tourism infrastructure. “We also launched an aggressive marketing strategy in both domestic and foreign markets to bolster our presence in the highly competitive tourism marketplace,” he added.
“The domestic tourist footfalls in Kerala was back to normal by the end of 2018 itself, but the international arrivals showed negative trends till the end of first quarter (January-March) of 2019,” tourism secretary Rani George said. The emphasis on adventure tourism and monsoon tourism has started yielding heartening results, added tourism director P Bala Kiran.
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