For years, milk has been a cultural symbol of prosperity and nourishment in the country. Poets, politicians and industrialists have drawn upon its eloquent imagery to make a point, drive an agenda or build a business.
But now as a group of consumers, driven by environmental and health concerns, gets more vocal and demonstrative about their concerns over milk and milk-based products, there is a shift in the way big and small brands are approaching the country’s dairy market. Change has been imminent for a while, with a number of homegrown labels from the metros using the bustling ...
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