Published on : Saturday, July 27, 2019
Next to my desk I have a stack of postcards and postcard stamps.
When someone does something nice for me like pitch in on a research project or write a guest post with nothing in return, I’ll take a minute to send a personal thank you. Like most things done on such a personal level, the effects of such notes far exceed the time I put into them.
But this post, unlike those cards, is not addressed just to Soandso from Pebble Beach or Whatshisface from Pinehurst. Instead, it’s addressed to everyone.
An Unnecessary Concession
It’s the same with email. Every email marketing message is, by its very nature, impersonal. But I think we sometimes concede that point entirely – removing any semblance of personality – when that doesn’t have to be the case.
Here are a few lessons and take-aways from Pelican Hill Golf Course’s clever use of a recent email campaign.
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Source:- IAGTO
Tags: IAGTO