The annual J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study is out and Subaru scores poorly again. The top three models, 2019 Outback, Forester and Crosstrek models all fall short. In spite of Subaru of America setting records for ten consecutive years, the study says Subaru vehicles aren’t all that appealing for owners.

In a report from CNBC, The APEAL study looks at the things consumers love about their vehicles, according to Power’s automotive chief Dave Sargent, including good design, great performance, and new technology. “The more stuff the better,” he said, especially safety and infotainment technology.

2019 Subaru Outback

It’s interesting because the Subaru brand has more top safety picks from the IIHS than any automaker, and safety is what J.D. Powers says is what customers love about their new vehicles. Other studies reveal safety technology is one of the things consumers want most in a new vehicle.

J.D. Power APEAL Study measures owners’ emotional attachment and level of excitement with their new vehicle based on responses gathered from nearly 68,000 purchasers and lessees of new 2019 model-year vehicles who were surveyed after 90 days of ownership. The study follows on the heels of the J.D. Power Initial Quality Study which Subaru also scored poorly on.

Subaru Brand Loyalty

Subaru has never fared well in many of the J.D. Power studies, but in one study they ranked number one. According to their new Brand Loyalty Study, Subaru is #1 in brand loyalty among all mainstream automakers. Subaru beats Toyota and Honda who rank #2 and #3 in the new study.

Subaru’s low ranking in the APEAL Study shouldn’t be a concern for customers looking to buy a new Forester, Outback, Ascent, or Crosstrek. If trends continue, Subaru of America will set their 11th sales record in-a-row in 2019, and they seem to be doing more right than wrong. The 2019 Outback, Forester, and Crosstrek all-wheel-drive models are popular and seem to be appealing to American customers.

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