Published on : Friday, July 26, 2019
The campaign targets families interested in discovering Western Australia’s food and wine experiences, nature and outdoor activities, as well as exploring the city.
The campaign, which runs until the end of June 2020, will encourage people to book trips to Western Australia over Singapore’s long weekends, through Travix Travel Singapore’s online travel agency, CheapTickets.sg.
The campaign is being rolled out across CheapTickets.sg’s digital and social media platforms and features social influencer Aarika Lee and her family on their self-drive adventure from Perth to Margaret River.
This deal forms part of the $12 million international marketing boost announced by Premier Mark McGowan and Tourism Minister Paul Papalia in March to grow the number of people visiting WA from overseas.
“Singapore is a very important market for Western Australia – in fact it is our second largest market in terms of visitor spend, which is fantastic for WA’s economy,” Papalia said.
It is hoped the combined campaign activity in Singapore will generate more than 11,000 visitors, providing a further boost to the WA economy to help create new jobs.