With the goal of improving Centre County’s presence in one of its top feeder markets, the Central Pennsylvania Convention & Visitors Bureau (CPCVB) announced the hiring of Jenny McConnell as Regional Sales Manager. McConnell will rely on her past destination marketing and sales experience at Explore York and Destination Gettysburg to concentrate CPCVB efforts in the Greater Harrisburg area. She will focus on opportunities with state associations and agencies, corporate business, and the group tour market while based out of York, PA.
In overseeing the CPCVB’s efforts in the group tour market, McConnell will focus on enhancing Centre County in the eyes of tour operators and group leaders. CPCVB President and CEO Fritz Smith said the addition of McConnell to the CPCVB Sales and Marketing Department is part of the organization’s enhanced efforts to market Centre County as a destination of choice for meeting planners, tour operators and other event planners.