The moment Brendan Fevola's wife was 'humiliated' on live TV: Alex felt 'belittled' by a seemingly innocent remark while promoting her book
She was a successful model, photographer and businesswoman long before she married AFL star Brendan Fevola.
So it's understandable that Alex Fevola (née Cheatham) would feel upset by somebody introducing her as simply a 'WAG'.
Earlier this week, the 42-year-old revealed one of her most 'humiliating' moments in the spotlight happened during a TV interview in 2009, when it was implied she was using Brendan, 38, to 'leverage [her] profile'.
The moment Brendan Fevola's wife was 'humiliated' on live TV: Alex Fevola (pictured) felt 'belittled' by a seemingly innocent remark while promoting her book in 2009
Alex was promoting her photography book, Snapshot: A Portrait of Success, when a banner appeared on screen that read: 'WAG turns photographer.'
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She told the Women of Influence podcast: 'I guess they were insinuating that I was a WAG that was now trying my luck at becoming a photographer and leveraging my profile from my husband.
'The insinuation was actually quite belittling and it was almost humiliating. I got off that interview and I just felt so… disillusioned.'
![Unfair: Alex revealed one of her most 'humiliating' moments in the spotlight happened during a TV interview in 2009, when it was implied she was using Brendan to 'leverage [her] profile'](https://i.dailymail.co.uk/1s/2019/07/25/23/16512354-7287357-image-a-9_1564092835785.jpg)
Unfair: Alex revealed one of her most 'humiliating' moments in the spotlight happened during a TV interview in 2009, when it was implied she was using Brendan to 'leverage [her] profile'
She added: 'I just couldn't believe that it was so blatant the way they pinned me as just being a WAG and trying to portray it as if I'd only just now turned my hand to photography… I was really angry.'
Alex said the on-screen text was 'insulting' as she had spent many years as a professional photographer and business owner.
The mother-of-four explained that she's always had a burning desire for 'credibility' and to be regarded as a businesswoman, not a simply WAG.
Unimpressed: Alex was promoting her photography book, Snapshot: A Portrait of Success, when a banner appeared on screen that read: 'WAG turns photographer'. Pictured in 2006
'I think sometimes being labelled a WAG gives you a bit of a stigma of not being taken all that seriously when it comes to business,' she said.
Brendan and Alex married in 2005, divorced in 2014, but announced they were engaged for a second time in 2016.
Alex has a teenage daughter from a previous relationship, and three younger daughters with Brendan.
Family: Brendan and Alex married in 2005, divorced in 2014, but announced they were engaged for a second time in 2016. Pictured with their youngest daughter, Tobi
