Netflix India announced the launch of a new mobile plan for India at Rs 199 per month. Members will be able to enjoy all of Netflix's content uninterrupted and without ads in standard definition (SD) on one smartphone or tablet at a time. It is netflix's fourth Indian plan, in addition to the existing basic, standard and premium options.

"Our members in India watch more on their mobiles than members anywhere else in the world and they love to download our shows and films. We believe this new plan will make Netflix even more accessible and better suit people who like to watch on their smartphones and tablets both on the go and at home," says Ajay Arora, director, Product Innovation, Netflix.

According to a FICCI-EY 2019 report, Indians spend 30 per cent of their phone time - and over 70 per cent of their mobile data on entertainment. Netflix is investing heavily in Indian films and series across all genres and for all generations, including much-loved hits like Sacred Games, Chopsticks and Mighty Little Bheem. Thirteen new films and nine new original series are already in the pipeline.

In addition, to the introduction of a new mobile plan, Netflix has adjusted prices for its three existing plans.

Mobile - INR 199/month (new tier)

Basic - INR 499/month

Standard - INR 649/month

Premium - INR 799/month

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