Published on : Tuesday, July 23, 2019
Since its launch in early March, this campaign, which has Deutsche Lufthansa as a Premium partner, has reached more than 250 million potential customers in 30 markets. With this, the leadership of Germany as a tourist destination is reinforced in international urban tourism and event market.
“The ‘German Summer Cities’ represent a resounding success for the Germany brand as tourist destination, for the urban tourism segment and for our more than 50 partners involved in the implementation of this strategy with 74 digital packages and 33 event packages” explains Petra Hedorfer, president of GNTO.
Great online impact
End consumers access the campaign through landing pages specific to specific markets.
They find information and videos of the five thematic areas: urban city, romanticism, holidays by the water, tourist attractions and art and culture. Powerful advertising on social media channels attracts potential travelers to Germany.
In the first two phases the advertising of the campaign, carried out together with the Partner Ads, reached more than 200 million social media users on Facebook / Instagram and garnered 280,000 clicks. In addition, personalized campaign newsletters have been sent to a total of 1.4 million recipients.
Within four weeks, the campaign banners received more than 8,000 clicks on various travel pages in selected markets and generated more than four million Ad Impressions through various OTC channels.
The ‘German Summer Cities’ video is the emotional core of the summer campaign of GNTO and together with the videos of the various sections, already garnered over 15 million of views on YouTube.
Tags: German Summer Cities