Flipkart, India’s largest e-commerce firm, will introduce in-app guided navigation and multilingual labels, including Hindi, in a major upgrade aimed at drawing non-metro users to buy online.
According to sources, the Walmart-owned retailer may roll out the upgrades to select users as early as next month and review gains in the run up to Big Billion Days, Flipkart’s annual flagship sales event, in September. The features are part of what is internally called “The Next Million’, a banner term for projects and initiatives aimed at bring in first-time, ...
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