KOLKATA: Leading fitness brand Reebok has roped in Bollywood actor and fitness enthusiast, Varun Dhawan, as their new brand ambassador in India, after being associated with the Bolly heartthrob Katrina Kaif.

In collaboration with Varun, Reebok also launched its biggest campaign on Sole Fury, a dynamic new silhouette that is equal parts sport and style.

He is a symbol of versatility. Someone who is a game-changer.

Let’s welcome the one who packs the perfect combination of fitness, style and confidence.

Are you ready to #SportTheUnexpected?

Stay tuned for more! pic.twitter.com/c08T347E5K

— Reebok India (@reebokindia) July 15, 2019

The campaign featuring Varun Dhawan, disrupts conventionality and celebrates those who dare to Split From the Ordinary.

It ventures beyond the expected into a world where unorthodox is the norm, highlighting a uniquely Reebok attitude towards style and distinctive Reebok performance innovation.

Confident. Defiant. Unique.
Nothing better that describes our new brand ambassador @Varun_dvn!
Inspiring everyone to push boundaries and embrace the change, he is the true definition of #SplitFromThePack.
We couldn't be more excited about this! #ReebokXVarunDhawan pic.twitter.com/mUyOF2Z5vu

— Reebok India (@reebokindia) July 16, 2019

The Sole Fury campaign captures the essence of Reebok's iconic vintage styles and projects them into a contemporary space, creating a true intersection of daring performance tech and legendary styles, informed Mr. Sunil Gupta, Brand Director, Reebok India.

Thrilled about his collaboration with Reebok, Varun Dhawan said,"It feels truly amazing to associate with a brand like Reebok, which feels so much like me.

My affinity towards Reebok is inspired by our shared beliefs in fitness and performance, that enables one to challenge the conventional and value individuality over conformity.

I look forward to kick-start a super fun journey with the brand that will open new avenues in fitness space for today's generation.

" Commenting on the association, Mr. Sunil Gupta, Brand Director, Reebok India said," We are thrilled to have Varun as the new brand ambassador for Reebok.

Being a fitness enthusiast, Varun complements the brand brilliantly.

He echoes Reebok's enthusiasm and dedication to fitness, and we are confident that together we will continue to revolutionise the fitness industry.