Blink Digital, a Mumbai-based digital agency, has won a new mandate after a multi-agency pitch. The agency has bagged the integrated digital business for Nayara Energy, erstwhile known as Essar Oil.

Blink will now look after Nayara's social media, ORM, owned digital assets and media-led campaigns.

Speaking about bringing Blink Digital on board, Shweta Munjal, Vice President and Head - Brand and Communications, Nayara Energy said, "In a constantly evolving industry, we were looking for a partner to build interest groups, generate engagement and create a convergence between our offline and online world. We are pleased to partner with Blink and look forward to creating path-breaking and innovative dialogue with our digital world."

Added Dooj Ramchandani, Co-Founder and Chief Creative Officer, Blink Digital, "Thinking big and innovation-led on low-involvement categories, like energy, is always a challenge. But it's a challenge we are looking forward to. The potential to create fabulous work for Nayara Energy really excites us."

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