New Delhi, 15 July 2019: Reckitt Benckiser, the world’s leading consumer Health and Hygiene Company joins hands with Apollo Hospitals Group to drive India’s health narrative through #HealthierIndiaTogether. With the launch of ‘Arogya Rakshak’ Protected by Dettol, Cared by Apollo, the two pioneer brands willwork towards improving India’s Health Index. The program aims to touch 60,000 lives by strengthening the school hygiene program, health clinics and supporting community nutritional centers in Andhra Pradesh by 2021.This unique partnership will enable an infection free environment by empowering clinics and members of the medical fraternity with resources to create awareness programs to promote good health. Special focus will also be on providing a balanced nutrition with local foods to safeguard and protect the health of pregnant women, lactating mothers, children and the elderly.
Dr. Prathap C Reddy, Founder Chairman, Apollo Hospitals Group speaking about this partnership, said “This unique initiative with RB will complement Total Health’s objective of providing comprehensive care from prevention to cure to the people and help them lead healthier and happier lives. Our partnership will help raise awareness about the importance of hygiene amongst the masses. In 2013, Apollo Hospitals launched Total Health initiative – a comprehensive preventive care program in the Thavanampalle Mandal, Chittoor District, Andhra Pradesh. As part of our initiative residents of 195 villages were regularly screened, treated and given lifestyle advisory on preventive care. It has resulted in hundreds of ‘disease-free diabetics’ and a stunning decline in cancer mortality especially amongst women.”
Over 2,000 employees of RB and Apollo Hospitals Group together have taken a pledge to make personal hygiene a priority for themselves and their families to help create a healthier world.