Big tobacco in India is facing a new challenge — global manufacturers and Indian importers of e-cigarettes, or electronic nicotine delivery systems (ENDS). At stake is a 110 billion per annum sticks cigarette market.
India is home to 11.3 per cent of the world’s cigarette smokers with the market dominated by ITC. Tough taxation policies have slowed the growth to be sure, it is still a huge market. Yet ENDS is not even a Rs 300 crore market — mostly coming through the grey market — so many manufacturers of e-cigarettes like Juul and Philip Morris see a large ...
TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST Rs
Key stories on business-standard.com are available to premium subscribers only.
Already a premium subscriber? LOGIN NOW
Note: Subscription will be auto renewed, you may cancel any time in the future without any questions asked.
What you get?
ON BUSINESS STANDARD DIGITAL
- Unlimited access to all the content on any device through browser or app.
- Exclusive content, features, opinions and comment – hand-picked by our editors, just for you.
- Pick 5 of your favourite companies. Get a daily email with all the news updates on them.
- Track the industry of your choice with a daily newsletter specific to that industry.
- Stay on top of your investments. Track stock prices in your portfolio.
- 18 years of archival data.
- Requires you to share personal information like date of birth, income, location amongst other fields. This information alongwith your contact information will be shared with the partners associated with this program, who contribute towards subsidizing the offer. By subscribing to this product you acknowledge and accept that our Partners may choose to contact you with offers of their products and services.
- This is an optional offer - Not comfortable with sharing personal data - please opt for the full price offer which requires you to share minimal information