Published on : Tuesday, July 16, 2019
“We’re proud to celebrate the WestJet brand and what it stands for on this global stage as we continue to strive for excellence in this space,” said Arved von zur Muehlen, WestJet Chief Commercial Officer. “This recognition for WestJet’s leadership and dedication to marketing is shared amongst 14,000 WestJetters who work hard to showcase our brand and build awareness for our airline on the biggest stage.”
The 2019 Airline Strategy Awards marketing award was presented to the management team that has demonstrated excellence in any aspect of airline marketing over the past year. This includes excellence and innovation in areas including, but not restricted to, marketing strategy, new product development, branding, digital marketing, advertising and promotion, customer relationship management, ancillary revenue generation, sales, and distribution.
The recognition focused on evidence of a focused and differentiated marketing strategy which has helped to strengthen or reshape WestJet’s overall market positioning with strong commercial and financial results.
“The operating environment is proving relatively tough for airlines compared with recent years as the industry runs into light turbulence amid wider pressures around trade issues and a softening in business confidence,” said Max Kingsley-Jones, Executive Director Content at FlightGlobal. “But airlines led by the smartest and most innovative management teams still set the benchmark to which others aspire. The Airline Strategy Awards have recognised the best in boardroom leadership for 18 years, and 2019’s winners all excel in this regard.”
Tags: WestJet