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July 15, 2019 04:23 AM

PSA first-half sales fall 13% on China, South America setbacks

Laurence Frost
Reuters
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    PSA said sales gains in Europe were driven by the success of the new Citroen C5 Aircross (pictured) and C3 Aircross models

    PARIS -- PSA Group's vehicle sales fell 13 percent in the first half as lower deliveries in China, South America and the Middle East weighed on its overseas business, challenging the trajectory of the automaker's recovery.

    Sales fell to 1.9 million light vehicles in January-June from 2.18 million a year earlier, the company said in a statement on Monday.

    In Europe, its biggest market by far, PSA eked out a 0.3 percent gain in sales that lifted its market share to 17.4 percent in an automotive market down 2.5 percent overall.

    The European gain was driven by the success of the new Citroen C5 Aircross and C3 Aircross models, PSA said. Citroen gained a 0.3 percentage point improvement in market share in Europe.

    The Opel-Vauxhall business acquired from General Motors in 2017 saw a slight share gain in Europe. Peugeot's share was stable.

    "Despite the decline of the global automotive markets for this first half, our commercial teams have managed to increase market shares in several countries," Tavares said.

    PSA recorded sharp declines almost everywhere else, however, with deliveries down a further 61 percent in China, where the group has suffered a protracted sales collapse at its joint ventures with local automakers Dongfeng and Changan. PSA said it is working on action plans with its partners to lower the breakeven point of the JVs.

    Sales fell 29 percent in a South American region hit by the Argentinean market downturn and 68 percent in the Middle East-Africa region, punished by the group's forced withdrawal from Iran under threat of U.S. sanctions.

    After posting a 7.7 percent operating margin for 2018, PSA's 4.5 percent group profitability goal for 2019-21 still looks conservative, with many investors expecting more.

    PSA has recorded successive sales and profit records under CEO Carlos Tavares. The automaker is due to report full half-year earnings for on July 24.

    Automotive News Europe contributed to this report

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