The Amazon logo sits on an Amazon.com Inc. pickup and collect locker (Photographer: Chris Ratcliffe/Bloomberg)

Amazon Taps Kobe Bryant and Other Celebs to Generate Prime Day Buzz

(Bloomberg) -- Will Smith is selling water. Kobe Bryant is pushing deodorant. Mark Wahlberg is peddling protein powder. YouTube star JoJo Siwa, known for wearing big, colorful hairbows, is hawking,...