Mini madness! Customers go crazy for Little Shop 2 promo event as Woolies launches rival Lion King collectibles
- Hundreds of shoppers flocked to Coles in Eastgardens on Saturday morning
- Coles released 500 promo toys to customers ahead of next Wednesday's launch
- Woolworths has also announced their own range of toys to drop on the same day
- Customers can grab Ooshies Lion King themed toys with purchases of over $30
Hundreds of customers flocked Westfield on Saturday to get their hands on the new Coles Little Shop 2 collectibles.
Shoppers rose early to get their hands on 500 free miniatures which were available ahead of next Wednesday's official launch.
After months of speculation Coles announced on Friday that its Little Shop will return next week, with 30 new miniature collectibles up for grabs.
The supermarket giant exclusively launched the hugely successful promotion at Westfield Eastgardens, in Sydney, on Saturday.
Hundreds of crazed shoppers flocked to Coles to get their hands on the supermarket's Little Shop 2 promo
The supermarket giant exclusively launched the hugely successful promotion at Westfield Eastgardens, in the eastern suburbs of Sydney, on Saturday
Shoppers rose early to get their hands on 500 free miniatures, which were available ahead of next Wednesday's official launch
Little Shop 2 is available from July 17 and will celebrate some of Australia’s most iconic supermarket products including Arnott’s Original Barbecue Shapes, Heinz Baked Beans, Tip Top bread and Campbell’s tomato soup.
A life sized shrinking machine and face painting were also at the event launch, in the Centre Court that kicked off at 10am.
The new collection included a special edition Vegemite vintage mini to celebrate the spread's long history.
Coles also introduced additional products to help customers bring Little Shop 2 to life, including a brand new Coles replica truck and a toy cash register.
After months of speculation Coles announced on Friday that its Little Shop will return next week
Little Shop 2, available from July 17, will celebrate some of Australia’s most iconic supermarket products including Arnott’s Original Barbecue Shapes, Heinz Baked Beans, Tip Top bread and Campbell’s tomato soup
A life sized shrinking machine and face painting were also at the event launch, in the Centre Court that kicked off at 10am
The new collection included a special edition Vegemite vintage mini to celebrate the spread's long history
After months of speculation Coles have confirmed that its Little Shop will return next week, with 30 new miniature collectibles up for grabs (pictured)
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But Coles' main competitor Woolworths didn't miss a beat and announced their own Lion King themed collectibles on the same day.
The Australian supermarket chain confirmed shoppers can get their hands on a Disney character from Wednesday, July 17 for every $30 spent in store or online.
The limited edition Lion King collection will feature 24 'Ooshies', including Simba, Nala, Mufasa and a translucent blue 'Spirit Mufasa'.
Woolies even launched their new promotion on the same day as Coles.
Shoppers can get their hands on Lion King 'Ooshies' for every $30 spent at checkout
Australian supermarket giant Woolworths is set to launch The Lion King themed collectibles
Woolies' announcement follows the success of Coles Little Shop which first launched in July last year, and featured 30 iconic household brands such as Vegemite, Nutella, Tim Tams and Weet-Bix.
The promotion ran for two months in 2018, and was even extended due to the huge reaction from shoppers across the country.
Shoppers received one collectible for every $30 spent in store which they then picked from blind bags at the checkout.
