OXFORD -- Mini said 15,000 potential customers already expressed an interest in its first full-electric car.
The BMW-owned brand said it expects strong demand in the future for the Mini Electric as customers increasingly choose battery-powered cars that are emissions free.
"We are entering an era in which electric cars will become a normal choice for our customers," BMW's production chief, Oliver Zipse, said at a press event at Mini's home production plant here. According to reports, Zipse is the frontrunner to become BMW's new CEO after current boss Harald Krueger said last week that he will step down.
The Mini Electric will have a range of 200 km (124 miles) to 232 km under Europe's WLTP test regime. The car uses a 32.6 kilowatt-hour battery pack.
Mini said performance has been prioritized over range. The Mini Electric will accelerate from 0-100 kph (62 mph) in 7.3 seconds. Top speed is limited to 150 kph (93 mph). Maximum power is 184 hp.