Samsung accused of false advertising and misleading customers about Galaxy S water resistance in Australia

The problem is two-fold. First, Samsung advertises that a submersion of 1.5 metres for 30 minutes or less wouldn’t impact the phone over the course of its lifetime. Second, Samsung advertised the phones being used in beaches and pools, even though the IP68 certification makes them resistant to only fresh water.  

ACCC reviewed over 300 Samsung ads for its claims and said the following:

Samsung did not have a reasonable basis for making the representations because:

• It did not test or know of testing (or sufficient testing) about how exposing a Galaxy phone to water (including non-fresh water) affected its usable life;

• It held the view that using Galaxy phones in liquid other than fresh water could damage them. For example, Samsung’s website states that the new Galaxy S10 phone range is ‘not advised for beach or pool use';

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• It has denied warranty claims from consumers whose phones were damaged when used in water.

"Samsung showed the Galaxy phones used in situations they shouldn't be to attract customers," ACCC Chair, Rod Sims said.

As for Samsung’s part, the Korean giant reportedly said it has noted ACCC’s accusations and plans to defend itself in court. Moreover, the official statement of the company reads, “Samsung stands by its marketing and advertising of the water resistance of its smartphones."