StayWell Holdings, a subsidiary of Prince Hotels, one of Japan’s hotel and leisure companies, announced its debut Prince Akatoki hotel, The Prince Akatoki London will open in September 2019. After years of delivering unparalleled British luxury in the heart of Marylebone, The Arch London, located in Great Cumberland Place near Marble Arch, will undergo a full transformation into the inaugural, luxury hotel under the newly launched global brand aiming to provide luxury services with Japanese hospitality.

Masahiko Koyama, president of Prince Hotels said, “This new global brand name bares our flagship brand ‘The Prince’ of Prince Hotels and aims to raise the awareness of Prince Hotels by making full use of the brand value of Prince Hotels in Japan. Akatoki is an old expression of Akatuki meaning sunrise, before dawn, a new beginning and speaks to a new time for Prince Hotels and Resorts, reflecting our international growth of the business.”

Prince Hotels announced its first property under The Prince Akatoki brand with the acquisition of The Arch London in November 2018. Set for a multi-million-pound refurbishment, rebrand and repositioning, The Arch London, soon to be The Prince Akatoki London, will be the first of many The Prince Akatoki hotels worldwide, transforming Prince Hotels from Japanese hotel chain to a global hotel chain.