He put the Mustang in Ford's lineup in the 1960s. Two decades later, he became a corporate folk hero when he resurrected Chrysler.
Former colleagues say ex-Chrysler CEO Lee Iacocca has died at age 94 in Bel Air, California. Iacocca was a master pitchman.
He put the Mustang in Ford's lineup in the 1960s. Two decades later, he became a corporate folk hero when he resurrected Chrysler.
He was famous for his TV ads from that time, in which he said: "If you can find a better car, buy it!" Iacocca also wrote two best-selling books and was courted as a presidential candidate for 1988.
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First Published on Jul 3, 2019 08:05 am
