Published on : Tuesday, July 2, 2019
After the launch of the first co-branded property from the companies last month the news has followed.
Late in last year there was an acquisition of Radisson by China-based Jin Jiang International and Sino-Cee Fund.
Currently, 53 Radisson Hotel Group properties will become bookable on the WeHotel platform, with the remaining 1,100 participating hotels becoming available by the end of the year.
Radisson Rewards and WeHotel Prime, the loyalty program for Jin Jiang’s high-end hotels, are will work together on providing localised, in-hotel benefits to members of both programs as a part of the collaboration.
Radisson Hotel Group’s properties will benefit from significant exposure in China by going live on WeHotel. China has the world’s largest travel market, access to more than 148 million members of Jin Jiang WeHotel’s loyalty programs, local language booking options, Chinese digital payments and more.
Through the WeHotel platform the prime members will be able to book Radisson Hotel Group properties and earn points and elite qualifying nights for all eligible stays.
Eric De Neef, chief commercial officer, Radisson Hotel Group said that global loyalty collaboration marks an exciting and important step forward in the relationship between Jin Jiang International and Radisson Hotel Group.
Tags: Jin Jiang International, radisson