Published on : Tuesday, July 2, 2019
In the FutureBrand Country Index 2019 report, Japan outperformed the 74 other countries studied (pre-selected from the World Bank’s top 75 countries), with authors highlighting its success due to everything starting right from natural beauty, culture, gastronomy to its international exports be it Muji, Uniqlo to Marie Kondo.
A decade back, these Japanese brands might have been ambiguous. However today, they represent the greatest export and international appeal of Japan, analysts say.
“While the West has bred a culture so consumerist that shoppers face analysis paralysis in the toothpaste aisle, Japanese culture presents a blissful alternative: Simplicity. Clarity. Mental space,” reads an excerpt.
“…With our quest for a high-quality life comes the desire to reduce the clutter: we want to live more with less, and Japan shows us how.”
Also, this rising respect and interest in the Japanese ideology have rendered into measurable growth in tourist arrivals, a powerful indicator when it comes to a status and reputation of the country in the world.
Mentioning the figures from the World Tourism Organisation, the report pinpoints that Japan has gone through six years of consecutive double-digit tourism growth. As per Weber Shandwick’s social listening analysis, Japan also brags the second-highest number of social media mentions with key hashtags that include #mtfuji and #soba.