For investors in Afterpay, the most worrying thing in Visa's announcement that it's entering the buy now, pay later space isn't necessarily the specific threat of competition from one of the world's biggest financial services companies.
Rather, the most concerning aspect of the announcement was a number: $US1.2 trillion ($1.7 trillion). That's Visa's view of the buy now, pay later sector, which it prefers to describe as the "instalments" market.
An optimist might say Visa's desire to enter this market, one supported by an avalanche of statistics about sectoral growth, is validation of Afterpay's belief that consumers are shifting away from products like credit cards and towards new payment models that are more about budgeting than borrowing.
But a pessimist would say that this $1.7 trillion honey pot will create several waves of competition for Afterpay at a time it's been made vulnerable through ambitious growth plans, the poorly timed decision of its founders to sell stock, and corporate governance weaker than it should be for $5.9 billion company.
Chanticleer has the full story here.