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Legoland and Madame Tussauds waxworks owner Merlin Entertainments has accepted a £4.8bn offer for the firm.
A group of investors, led by the Danish billionaire family which controls the separate toy firm Lego, has made the approach alongside a group of other private investors.
Kirkbi Invest says it has the money and experience to "realise the company's potential to grow".
Merlin also owns the London Eye and Alton Towers.