Published on : Friday, June 28, 2019
Peru eyes to increase the revenues generated by Japanese tourists by more than US$2.5 million.
The campaign is aimed at promoting Peru as a destination by highlighting the beauty of its landscapes and local culture, as well as by eliminating prejudices linked to distances and costs.
PromPeru seeks to position the Inca nation’s virtues —through the concept “Peru, the great nation of the unexpected”— among the youngsters of Japan.
The videos are presented from the point of view of two young influencers, Instagram photographer Kohki Yamaguchi and catwalk model Yurie Akutsu, who shared their experiences via social media.
It should be noted 47,605 Japanese tourists arrived in Peru in 2018 and spent a total of US$57.3 million. Also, each Japanese visitor spends US$1,848 on average during their stay in Peru.
In addition, this year marks the 120th anniversary of Japanese immigration to Peru.
For that reason, PromPeru has designed infographics —featuring information on the bilateral relations uniting both countries, that will be displayed on the campaign’s website.