Youngsters first\, ministers next: TikTok now wants to influence the govt

Youngsters first, ministers next: TikTok now wants to influence the govt

TikTok is trying to work with the Centre on various initiatives on tourism as well as health programmes

Karan Choudhury & Neha Alawadhi  |  Bengaluru/New Delhi 

Following in the footsteps of Facebook and Twitter, Chinese internet technology giant and TikTok owner Bytedance is trying to make deep inroads into the government space by making efforts to bring the Centre on its platform to promote various initiatives.

Apart from continuing dialogue with the government independently as well as via industry bodies such as Internet and Mobile Association of India, the company is trying to work with the Centre on various initiatives on tourism as well as health programmes and has put its campaigns on short video service app TikTok. In a short span, ...

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First Published: Mon, June 24 2019. 23:11 IST