Published on : Monday, June 24, 2019
PCB Chairman Mr Skipworth said Mr. Martin had extensive business event, sales and marketing experience. He has performed senior executive roles at PCB including Director Business Development and General Manager. As per him, Mr. Martin has promoted a positive shift within the organisation towards increased collaboration and new strategic initiatives while continuing the successful operations of the PCB. Western Australia faces unique challenges to secure business events, so collaboration with the industry stakeholders, Tourism WA and the Government to showcase WA’s great potential in order to secure increased business events is vital. These business tourism events leave a financial and cultural legacy that helps diversify our economy and support new industries.
According to Mr Martin, Western Australia had enormous potential with an outstanding tourism product and great innovative success stories across diverse industry sectors. Gareth Martin said Tourism Australia’s signature business event Dreamtime, in Perth in December was an incredible opportunity for WA’s tourism industry to enthrall international and interstate visitors with the opportunities that our State offers business event organisers and delegates.