BMW 2-Series Active Tourer And Gran Tourer Could Be Dropped

BY Michael Gauthier | Posted on

It looks like the 3-Series Gran Turismo isn’t the only BMW model getting the axe as a new report suggests the 2-Series Tourer lineup won’t be replaced after the current generation comes to an end.

Speaking with Autocar, BMW’s senior vice president of product management said the 2-Series Active Tourer and 2-Series Gran Tourer have “done an excellent job in bringing new customers to our brand.” However, Peter Henrich added the models are no longer part of “what our brand today stands for.”

While he didn’t specifically say the models will be phased out, he strongly implied that as he stated “We will see about moving Gran Tourer customers to our SUVs.”

Originally created to battle the Mercedes B-Class, the 2-Series Active Tourer was introduced in 2014 and was criticized for being front-wheel drive. Despite some negative reactions, the model was quickly followed by the larger 2-Series Gran Tourer which offered seating for up to seven people.

While the vehicles were never offered in the United States, they are relatively popular in Europe as Carsalesbase data shows the company moved over 100,000 units in 2016. However, sales have dropped off since then and BMW only sold 68,367 Tourers in Europe last year. 2019 is also off is a slow start as the automaker has only moved 19,459 units through April.

Also Read: Facelifted BMW 2-Series Active And Gran Tourer Unveiled

Despite declining sales, those are still some pretty decent numbers. In fact, combined BMW Tourer sales outpaced the Mercedes B-Class by 7,345 units in 2018. Of course, sales have been falling for a number of years and that trend will likely continue as consumers continue to embrace crossovers.

We’ve reached out to BMW for more information and will update this post when / if we hear back.

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